Monday, January 11, 2016

Ewha Womans University Shopping Street (EDAE)

Around Ewha Womans (not a typo error, read details HERE) University are clusters of shopping stores twisted around its many streets. Turn to each alleyway and be greeted by the trendy stores offering current season's top style picks.

Since the stores cater mostly to University students, expect prices to be really cheap and easy on the pocket. Although I swear by the massive Gangnam Express Bus Terminal Go-To Mall to be the cheapest shopping area in Seoul, EDAE has the cutest and stylish ones. It has a unique charm of its own.

How much is cheap? I'd say prices starts at 10,000 krw with some occasional finds at knock-off 5,000 krw. Myeongdong prices starts at 15,000-20,000.

It was Autumn and displays were mostly thick coats and trenches in preparation for the coming winter. Living in a tropical country where we rarely see these myriad of choices back home, everything was LOVE at first sight! (tee-hee) Makes me want to splurge for future travels abroad.   

Finding EDAE is a piece of cake. From wherever you are in Seoul, take the Green Line and alight at Ewha Womans University station. At the exit are tourist assistants stationed to help you figure out directions to a particular store or restaurant you may want to visit.

The cold autumn is almost synonymous to unpredictable rainy season. Everybody's ready with their see-through umbrellas. Thus explains the rainy day sale.

Everything's just sooo dainty and pretty!

Head on to EDAE to get that University look vibe!

Thursday, January 7, 2016

Hello Kitty Cafe & Osulloc Tea House Hongdae, Seoul

The bustling Hongik University ( thus, "Hongdae") shopping street is just a stone's throw away from the Incheon Int'l Airport, made possible through the direct non-stop interconnected Airport Express (AREX) Train.

Oh to be young and carefree! Haha! It's a shopping heaven for university students and the like. I seriously wished I had the privilege to study here. 

Each stall has its own quirky products and eye-catching display of Korean street food. This is the famed fish shaped waffles filled with red bean paste ( or custard cream ) served with yogurt ice cream topped off with chocolate syrup and crunchy flakes. 

Deliberately scouted the streets to find the Hello Kitty Cafe. Had a hard time locating it since it has moved to a new and bigger location and thus older blogs aren't accurate anymore. Had to ask the locals for directions. Koreans are generally helpful and would even search the address for you using their mobile phones. 

Choose from delectable meals waffles, breads, salads, hotdogs and too-pretty-to-eat desserts Hello Kitty Strawberry Mousse, Rare Cheese Cake, Tiramisu.

Expect to shell out 10,000ish krw for each item. Guzzle down with ze purrfect Cafe lattes and Caramel Macchiatos. 

The trip to the cafe also warrants a visit to the Gift Shop for all the lovely feline merchandise. 

Hongdae's branch operating hours 0930H-2230H

It was a midnight weekend and the University shopping street was packed with students. The city never sleeps! I concluded that koreans have this certain fondness for quaint and cute little cafes and shops found on the alley nooks.

Give yourself atleast an hour to browse, since the racks seem to go on forever.

Woof! Look! This doggie is guarding a pink cotton candy cart.

Isn't Hongdae the coolest and cutest area in Seoul? Each store has its own trick on its sleeves to promote their products. Very ingenious!

Not to miss is Osulloc Tea House. A dessert themed cafe that specializes in the authentic taste of traditional Jeju Tea, with green tea as the main ingredient.

The King O'Fredo with all the works! Matcha smoothie with matcha ice cream, whipped cream, matcha pound cake, sweet caramel cracker and red bean paste.

Guests can take home a little slice of Jeju Tea with them. Osulloc guides visitors into the world of tea drinking to balance both mind and body. Yummiest flavors abound!

Saturday, December 5, 2015

Hongdae's Best Samgyeopsal: Palsaik Pork of 8 Kinds

There's more to Seoul than just staying at the touristy area of Myeongdong. Allow me to share to you what I serendipitously stumbled upon Hongdae ( short for Hongik University) on my recent trip last Autumn 2015.

Ewha, Hongdae and Sinchon are just 1 train station apart from each other. Walking is the easiest way to roam around the area. But since I am a newbie to these neighborhood, I prefer to take the train.

Alight from Sinchon Station, take exit 6. Walk straight, turn left till you spot Kia Motors on your right. Palsaik is on the  basement on the bottom right.

Ordering is a no-brainer. Opt for the best seller 30,000 krw 8 color set meal ( good for 3-4 persons ). It comes with Palsaek Samgyeopsal's fresh local pork belly meat seasoned with 8 kinds of special sauces: ginger, wine, ginseng, pine leaves, herbs, curry, soy bean paste and pepper paste.

Have your unlimited refill of greens! Not just limited to romaine lettuce but they got Perilla leaves too! How impressive! Table is laden with lots of hot chili peppers, garlic, kimchi, enoki mushrooms for grilling. 

Gushing over this self serve bar. Simply adorb! Still dreaming of that vegetable salad side dish that was served. Was it a mixture of some special vinegar and sesame dressing? 

And then this! Little did I know that the 8 color set comes with this huuuge serving of seafood-veggie-tofu soup stock. 

Attendants were very keen and attentive to my every whim. They do table rounds to check if I've grilled my meats correctly and offered to cut 'em with those sharp scissors.

The restaurant is fairly big and can accommodate up to 150 persons. It opens 1100H and runs till the wee evening 2300H hours.

Those stools double up as storage for your bags and purses to keep 'em smoke and odor free. 

Kpop wall musings

Eager for more Hongdae adventures!

Thursday, November 19, 2015

Belle De Jour Power Planner 2016 and Petite Planner

This autumn Belle De Jour Power Planner 2016 ( BDJ ) goes to Ewha Womans University in Seoul. Autumn carries more gold in its pocket than all the other seasons. The fall foliage is a perfect opportunity to do something new, something bold and something beautiful.


Good thing BDJ's got a year's worth of positivity to help us get started on our dreams, resolutions and bucket-list. BDJ believes anything is possible! It allows us to appreciate the potential we have within ourselves and eventually, celebrate the kind of woman we've become.


BDJ is proud to be in one of the most prestigious universities in South Korea. The use of "Womans" carries a special meaning. The early founders of the college thought that every woman in this community is worth being respected; to promote this idea, they chose the word "woman" to avoid lumping students colletively together under the word "women."

Ewha has grown into a cradle not only for women leaders of Korea but those of global scope, and is now ready to make new leaps to proudly serve the women of the world.


Just like your BDJ Planner, you can make those lists, plot your schedules and even write down great ideas that can revolutionize the world!

The best part? You won't have to do it alone. BDJ's got a big community of women who won't bat an eyelash at giving you the support you need. Connect with other Bellas by liking the BDJ Facebook page or by logging on to


              Features of the BDJ Power Planner

              192 full-color pages
              Available in leather, smyth and spiral hardcover  
              Expandable back-pocket
              Stickers to mark special dates
              5.6 x 7.9 inches
              Php 598 - Smyth and Spiral hard covers
              Php 680 - Leather Cover

         What's Inside?
  • Time Management Principles to guide you on what tasks
  • to prioritize.
  • Goals, Dreamboards Checklist to focus on what's important.


  • Health checklist and menstrual tacker to monitor your health data.

  • Bills and Cash Flow Tracker Pages to manage your expenses and savings.


  • Over Php40,000 worth of coupons inside! 


It's no fun to keep working without enjoying life's many pleasures, so BDJ's giving us budget-saving coupons from lifestyle partner brands. Think of it as our incentive to working towards the life we want for ourselves! Go ahead Bellas, we deserve it!



Get BDJ's newest products at a special 10% discounted rate when you purchase online  

Start your Christmas shopping early and save as much as 30% when you avail these exciting BDJ Pre Holiday Bundles here!


BDJ Petit Planner 2016 is a pocket-sized planner reminiscent of the Belle De Jour Power Planner design for ladies-on-the-go.


4.17x5.51 inches
224 pages
PVC zipper
Monthly Planner
Big Ideas Worksheet
Bucket List page

Php 320

Big Ideas Worksheet to manage insights and daily objectives.

Monthly Planner to take notes of daily errands.

Bucket List Page to list and track down things to do and goals to achieve.


Has zipped pockets used to keep cards, receipts, tickets, etc.


This November 29th mark  your calendars and celebrate 10 years with BDJ at 7th BDJ Fair: Share the Spark at SM MOA, Music Hall from 10am to 8pm.

Pre-register here